I modernize and build AI-enabled communications operations for corporate and growth-stage companies, as well as for local and nonprofit organizations. My work spans the digital platforms, editorial systems, and governance frameworks that help comms teams move faster and prove their value. For 12 years, I led the global newsroom and corporate web platforms at The Estée Lauder Companies. Prior to that, I spent a decade at Condé Nast building editorial and technology operations from the ground up. I also serve on local boards, bringing that same standard to nonprofit and community organizations building stronger communications for the AI era. In 2026, I earned the AI For Business certificate from the University of Pennsylvania, focused on applying AI to strategy, operations, and communications. I've also built hands-on AI fluency with tools like Claude, Cowork, and Lovable. I take on consulting engagements, project work, and fractional roles across corporate and growth-stage companies, as well as local and nonprofit organizations. See my Services to find the right fit for yours.
Areas of Work
I build commstech stacks and upskill teams in AI. I plan the roadmaps, budgets, and team structures that turn strategy into execution. I filter the vendor landscape and surface only what's relevant to your situation, so your team isn't chasing every new tool announcement.
I build and lead award-winning corporate websites and intranets. I also direct corporate integrations of AI-based planning tools that run the newsroom and measure impact. That same expertise builds and maintains sites for local and nonprofit organizations.
I build newsroom-style editorial systems for corporate communications, covering brand style guides and channel strategy. For local and nonprofit organizations, I write newsletters, edit Annual Reports, and manage external messaging.
Owned channels, including corporate sites, are now primary sources for LLMs to cite. I lead Generative Engine Optimization (GEO) strategy, guiding comms teams on how to think about content, structure, and authority. I build the content architecture that positions your brand as a citable source in AI-generated answers.
Featured Work
I led the strategy, content model, and editorial governance behind The Estée Lauder Companies' corporate site, serving job seekers, media, investors, and consumers. Traffic grew 70% YOY for multiple years.
Corporate platform relaunch: Honoree, Webby Award, Web Site Best Practices
Visit site EVOLVING PLATFORMS IN AI-ERA
I led the communications team that replaced a static intranet with a dynamic digital workplace. I served as the business lead for the SaaS product, supporting both corporate and retail employees globally. See case study video: The Estée Lauder Companies / Designing the world's best intranet / Unily
MyELC site / 80,000 employees / Nielsen Norman Best Intranet Award
Visit siteI stood up a newsroom-style editorial operation at The Estée Lauder Companies and led delivery of the company's strategic vision, Beauty Reimagined, across global channels. I built the team and channel strategy across a multi-brand, multi-region portfolio, partnering with the C-suite, Investor Relations, and brand leaders to run cross-channel campaigns.
Led global newsroom + AI-based ATS, translation, and editorial tools across global sites.
I provide communications counsel and operational recommendations to help modernize Greater Newark Tennis & Education (GNTE), supporting its participants and attracting donors.
Visit siteServices
A map of the work I take on: from global corporate & growth-stage communications to local and nonprofit, hands-on support.
Click any row to expand details
Services below apply across both lanes: Corporate + Growth-Stage / Local + Nonprofit
Experience
I've spent most of my career on corporate comms teams at The Estée Lauder Companies and Condé Nast. I bridge editorial, technology, and operations for global organizations and bring my expertise to smaller, local organizations.
The Estée Lauder Companies
Recent
The Estée Lauder Companies
Prior
Condé Nast
Earlier
Condé Nast
Earlier
Foundation
Testimonials
"Nancy is a top-notch communications practitioner and a consummate professional. She possesses abundant talent, extensive and successful experience, deep expertise and excellent judgment. Nancy is exceptionally well read, a facile and accomplished writer, a superb strategist and creative thinker. What's more, she is a genuinely nice and thoughtful person. Any organization or institution would be very fortunate to have her on its communications team."
Peter Costiglio
Former manager at Time Inc., retired communications executive
"I had the opportunity to work closely with Nancy on a highly complex, multi-regional initiative under an exceptionally tight deadline. The project required deep collaboration, adaptability, and mutual trust — qualities Nancy demonstrated from start to finish. Nancy's combination of strong communication skills, professional empathy, and acute understanding of business processes proved invaluable. She consistently bridged gaps between regional teams, ensured alignment among diverse stakeholders, and helped us stay on track despite the project's demanding scope. Her ability to anticipate challenges, clarify priorities, and maintain a positive, solutions-oriented approach played a key role in the project's success. "
Igor Shpak
Peer at The Estée Lauder Companies
"Nancy Maloney and I have served together on the board of a local membership organization where she leads our communications effort and I currently serve as president. She and I work closely together on our weekly newsletters, and she manages production of our annual report. Our membership praises the exceptional quality of her work. Nancy establishes schedules, coordinates with other team members on content, manages our messaging (which can frequently be difficult) and always delivers a high impact and timely product. We are privileged to have such a seasoned communications professional managing this effort."
Mary Francouer
Fellow board member at not-for-profit
AI Certs
A signal of ongoing investment in practical, applied AI for communications, operations, and generative engine optimization.
AI for Business certificate from Wharton Online.
UNIVERSITY OF PENNSYLVANIA
Practical frameworks for applying AI to strategy, operations, and communications, including: • Fundamentals of Artificial Intelligence • AI Applications in Marketing and Finance • AI Applications in People Management • AI Applications in AI Strategy and Governance
MUCK RACK
Strategies on how to monitor and influence brand visibility across AI-generated answers.
Résumé
A summary of my career: AI-era operations, editorial leadership, executive communications, and the outcomes I delivered at The Estée Lauder Companies and Condé Nast.
PDF · includes selected work, core skills, and career timeline
Let's talk
Every engagement starts with a conversation. You'll share what you're navigating and what success looks like for your organization. From there, I'll scope an approach tailored to your timeline and priorities. If you're building or fixing your comms, let's talk.
© 2026 NANCY MALONEY. Vibe-coded with care.
NM Communications LLC